THE ORIGIN OF BRANDS-HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS
(Hết hàng)
Author: Laura Ries - Al Ries
Thể loại:
Literature & Fiction
(
ISBN: 9780060570156 |
Giá: 210,000 đ)
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most
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