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Tác giả: James Collins
Thể loại:
Cooking - Science - Social - Economic
(
ISBN: 9780060516406 |
Giá: 302,000 đ)
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the
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