RADICAL MARKETING
(Hết hàng)
Author: Sam Hill - Glenn Rifkin Thể loại: Cooking - Science - Social - Economic ISBN: 9780887309793 Xuất bản: 5/2000 Trọng lượng: 290 gr NXB: HarperCollins Số trang: 277 pages - dimensions: 20.3 x 13.5 cm Giá bìa: Giá bán: 199,500 đ |
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The authors provide an engrossing, in-depth look at unconventional strategies that enabled innovative organizations to usurp valuable market share from traditional industry leaders, illustrating how an emotional bond with customers and a focus on growth equal success.
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